E-ISSN: 3164-3108
Additional Menu
Contact
Download
Tools
Published by
Information
Statistics
About the Journal
The Journal of Consumer and Business Psychology (JCBP) is a peer-reviewed, open-access scholarly journal published by PT Penerbit Velora Indonesia. The journal publishes original research articles, review articles, and conceptual papers that advance theoretical and empirical knowledge in consumer psychology, behavioral marketing, organizational psychology, leadership, employee behavior, entrepreneurship, and related areas of business psychology. All submitted manuscripts undergo editorial screening, similarity screening, and double-blind peer review by independent reviewers. JCBP is published twice a year in June and December. Authors retain copyright, and published articles are distributed under the Creative Commons Attribution-ShareAlike 4.0 International License .
Current Issue
Vol. 1 No. 1 (2026): June: Journal of Consumer and Business Psychology
The Journal of Consumer and Business Psychology (JCBP) is a peer-reviewed, open-access scholarly journal published by PT Penerbit Velora Indonesia. The journal publishes original research articles, review articles, and conceptual papers that advance theoretical and empirical knowledge in consumer psychology, behavioral marketing, organizational psychology, leadership, employee behavior, entrepreneurship, and related areas of business psychology. All submitted manuscripts undergo editorial screening, similarity screening, and double-blind peer review by independent reviewers. JCBP is published twice a year in June and December. Authors retain copyright, and published articles are distributed under the Creative Commons Attribution-ShareAlike 4.0 International License .
Articles
-
The Role of Anchoring Heuristics in Shaping Online Purchase Decisions among Generation Z Shoppers
Abstract views:
27
Downloaded:
35
-
Brand Trust and Emotional Attachment as Predictors of Long-Term Brand Loyalty in the Fashion Retail Industry
Abstract views:
23
Downloaded:
19
-
The Influence of Positive and Negative Affect on Impulsive Buying Behavior During Flash Sale Promotions
Abstract views:
38
Downloaded:
21
-
Post-Purchase Cognitive Dissonance and Its Effect on Customer Satisfaction in E-Commerce Transactions
Abstract views:
26
Downloaded:
31
-
Self-Control Depletion and Its Impact on Impulsive Spending among Young Working Adults
Abstract views:
87
Downloaded:
33
