E-ISSN: 3164-3108
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Vol. 1 No. 1 (2026): June: Journal of Consumer and Business Psychology
The Journal of Consumer and Business Psychology (JCBP) is a peer-reviewed, open-access scholarly journal published by PT Penerbit Velora Indonesia. The journal publishes original research articles, review articles, and conceptual papers that advance theoretical and empirical knowledge in consumer psychology, behavioral marketing, organizational psychology, leadership, employee behavior, entrepreneurship, and related areas of business psychology. All submitted manuscripts undergo editorial screening, similarity screening, and double-blind peer review by independent reviewers. JCBP is published twice a year in June and December. Authors retain copyright, and published articles are distributed under the Creative Commons Attribution-ShareAlike 4.0 International License .
Articles
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The Role of Anchoring Heuristics in Shaping Online Purchase Decisions among Generation Z Shoppers
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27
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35
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Brand Trust and Emotional Attachment as Predictors of Long-Term Brand Loyalty in the Fashion Retail Industry
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23
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19
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The Influence of Positive and Negative Affect on Impulsive Buying Behavior During Flash Sale Promotions
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38
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21
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Post-Purchase Cognitive Dissonance and Its Effect on Customer Satisfaction in E-Commerce Transactions
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26
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Self-Control Depletion and Its Impact on Impulsive Spending among Young Working Adults
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87
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