Focus and Scope

Journal Information

Aims and Scope

Journal of Consumer and Business Psychology

Aims

Journal of Consumer and Business Psychology (JCBP) aims to advance scientific understanding of human psychological processes within consumer and business contexts by publishing original empirical research, theoretical reviews, and applied studies that examine how individuals perceive, decide, and behave as consumers and economic actors. The journal seeks to bridge the disciplines of psychology, marketing, and business by providing rigorous, evidence-based insight that informs both academic theory and professional practice, and welcomes contributions from psychology, management, and marketing researchers across academic and industry settings.

Scope

Consumer Psychology

Consumer Behavior and Decision Making

Consumer decision-making processes

Judgment and heuristics in purchasing behavior

Brand perception and brand loyalty

Consumer emotion and affect

Post-purchase behavior and satisfaction

Impulsive buying and self-control

Consumer trust and risk perception

Cross-cultural consumer behavior

Digital and online consumer behavior

Sustainable and ethical consumption

Pricing perception and psychology

Consumer motivation and needs

Word-of-mouth and social influence

Consumer wellbeing

Marketing Psychology

Marketing, Advertising, and Branding Psychology

Advertising effectiveness and persuasion

Emotional and experiential branding

Neuromarketing

Social media and digital marketing psychology

Sales and negotiation psychology

Customer relationship psychology

Visual and sensory marketing

Influencer marketing psychology

Brand community and identity

Green and sustainable marketing psychology

Customer experience design

Marketing communication and message framing

Celebrity endorsement effects

Customer loyalty program psychology

Business Psychology

Behavioral and Economic Psychology in Business

Behavioral economics theory and application

Risk and uncertainty judgment

Nudging and choice architecture

Financial psychology and decision-making

Cognitive biases in economic behavior

Prospect theory applications

Time preference and intertemporal choice

Social norms and economic behavior

Psychology of investment and saving behavior

Fintech and digital payment user behavior

Entrepreneurial psychology

Bounded rationality in market behavior

Behavioral game theory

Public policy and behavioral interventions